/* Demand Scaling — preview draft */
:root {
  --orange: #E96228;
  --orange-hover: #d4531f;
  --orange-soft: #FFE9DF;
  --orange-mid: #FFBC7D;
  --ink: #111111;
  --ink-2: #2a2a2a;
  --muted: #5c5c5c;
  --line: #e8e6e3;
  --bg: #ffffff;
  --bg-alt: #f7f5f2;
  --charcoal: #141414;
  --charcoal-2: #1c1c1c;
  --radius: 16px;
  --radius-sm: 10px;
  --shadow: 0 20px 50px rgba(17, 17, 17, 0.08);
  --max: 1120px;
  --font: "Inter", system-ui, -apple-system, sans-serif;
  --display: "Instrument Serif", Georgia, serif;
}

*, *::before, *::after { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  margin: 0;
  font-family: var(--font);
  color: var(--ink);
  background: var(--bg);
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
}
img { max-width: 100%; height: auto; display: block; }
a { color: inherit; }
button { font: inherit; }

.skip-link {
  position: absolute;
  left: -999px;
  top: 0;
  background: var(--orange);
  color: #fff;
  padding: 0.75rem 1rem;
  z-index: 1000;
}
.skip-link:focus { left: 0; }

.container {
  width: min(100% - 2.5rem, var(--max));
  margin-inline: auto;
}

/* Header */
.site-header {
  position: sticky;
  top: 0;
  z-index: 50;
  background: rgba(255,255,255,0.9);
  backdrop-filter: blur(12px);
  border-bottom: 1px solid rgba(0,0,0,0.06);
}
.header-inner {
  display: flex;
  align-items: center;
  gap: 1.5rem;
  min-height: 72px;
}
.brand-logo { width: 168px; height: auto; }
.nav {
  display: none;
  gap: 1.35rem;
  margin-left: auto;
  font-size: 0.95rem;
  font-weight: 500;
  color: var(--muted);
}
.nav a { text-decoration: none; transition: color .2s; }
.nav a:hover { color: var(--ink); }
.header-actions { display: inline-flex; align-items: center; gap: 0.55rem; margin-left: auto; }
.header-cta { display: inline-flex; white-space: nowrap; flex-shrink: 0; }
.nav-toggle {
  margin-left: 0;
  width: 44px;
  height: 44px;
  border: 1px solid var(--line);
  border-radius: 999px;
  background: #fff;
  display: inline-flex;
  flex-direction: column;
  align-items: center;
  justify-content: center;
  gap: 6px;
  cursor: pointer;
}
.nav-toggle span {
  display: block;
  width: 18px;
  height: 2px;
  background: var(--ink);
  border-radius: 2px;
}
.mobile-nav {
  display: flex;
  flex-direction: column;
  gap: 0.85rem;
  padding: 0.5rem 1.25rem 1.25rem;
  border-top: 1px solid var(--line);
  background: #fff;
}
.mobile-nav[hidden] { display: none !important; }
.mobile-nav a { text-decoration: none; font-weight: 500; }
.mobile-nav .btn { text-align: center; margin-top: 0.5rem; }

@media (min-width: 900px) {
  .nav { display: inline-flex; }
  .header-cta { margin-left: 0; }
  .nav-toggle, .mobile-nav { display: none !important; }
}

@media (max-width: 899px) {
  .brand-logo { width: 132px; }
  .header-inner { gap: 0.75rem; min-height: 64px; }
  .header-actions { gap: 0.4rem; flex-shrink: 0; }
  .header-cta {
    padding: 0.5rem 0.85rem;
    font-size: 0.78rem;
    white-space: nowrap;
    flex-shrink: 0;
    line-height: 1.2;
  }
  .nav-toggle { width: 40px; height: 40px; flex-shrink: 0; }
  .section { padding: 3.25rem 0; }
  .hero { padding: 2.5rem 0 2.75rem; }
  .cta { padding: 3.25rem 0; }
  h1 { font-size: clamp(2.2rem, 9vw, 3rem); }
  .panel-card { padding: 1.35rem; }
  .card, .step, .why-item { padding: 1.25rem; }
  .hero-actions .btn { white-space: nowrap; }
  .proof-names { gap: 0.55rem 1.1rem; font-size: 0.92rem; }
  .faq-item summary { gap: 0.75rem; }
  .cta .hero-actions { gap: 0.65rem; }
  .cta .btn { white-space: nowrap; }
}

@media (max-width: 420px) {
  .brand-logo { width: 118px; }
  .header-cta {
    padding: 0.48rem 0.72rem;
    font-size: 0.74rem;
  }
  .container { width: min(100% - 1.75rem, var(--max)); }
}

/* Buttons */
.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 0.5rem;
  text-decoration: none;
  font-weight: 600;
  border-radius: 999px;
  border: 1px solid transparent;
  transition: transform .15s ease, background .2s, color .2s, border-color .2s, box-shadow .2s;
  cursor: pointer;
}
.btn:hover { transform: translateY(-1px); }
.btn:active { transform: translateY(0); }
.btn-sm { padding: 0.65rem 1.15rem; font-size: 0.9rem; }
.btn-lg { padding: 0.95rem 1.45rem; font-size: 1rem; }
.btn-primary {
  background: var(--orange);
  color: #fff;
  box-shadow: 0 10px 24px rgba(233, 98, 40, 0.28);
}
.btn-primary:hover { background: var(--orange-hover); }
.btn-ghost {
  background: transparent;
  border-color: var(--line);
  color: var(--ink);
}
.btn-ghost:hover { border-color: var(--ink); }
.btn-on-dark {
  background: transparent;
  border-color: rgba(255,255,255,0.28);
  color: #fff;
}
.btn-on-dark:hover { border-color: #fff; background: rgba(255,255,255,0.06); }

/* Typography */
.eyebrow {
  display: inline-flex;
  align-items: center;
  gap: 0.5rem;
  font-size: 0.8rem;
  font-weight: 600;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--orange);
  margin: 0 0 1rem;
}
.eyebrow.light { color: var(--orange-mid); }
h1, h2, h3, h4 { line-height: 1.15; letter-spacing: -0.02em; margin: 0 0 0.75rem; }
h1 {
  font-size: clamp(2.6rem, 6vw, 4.4rem);
  font-weight: 700;
  letter-spacing: -0.035em;
}
h1 em {
  font-family: var(--display);
  font-style: italic;
  font-weight: 400;
  color: var(--orange);
}
h2 { font-size: clamp(1.85rem, 3.5vw, 2.75rem); font-weight: 700; }
h3 { font-size: 1.2rem; font-weight: 650; }
.lead, .section-sub {
  font-size: 1.125rem;
  color: var(--muted);
  max-width: 38rem;
}
.lead { margin: 0 0 1.75rem; }

/* Hero */
.hero {
  padding: clamp(3rem, 8vw, 6.5rem) 0 clamp(3rem, 6vw, 5rem);
  background:
    radial-gradient(1000px 500px at 85% -10%, rgba(233,98,40,0.12), transparent 60%),
    linear-gradient(180deg, #fff 0%, #faf8f6 100%);
}
.hero-grid {
  display: grid;
  gap: 3rem;
  align-items: center;
}
@media (min-width: 960px) {
  .hero-grid { grid-template-columns: 1.15fr 0.85fr; gap: 4rem; }
}
.hero-actions {
  display: flex;
  flex-wrap: wrap;
  gap: 0.75rem;
  margin-bottom: 1.25rem;
}
.hero-note {
  margin: 0;
  color: var(--muted);
  font-size: 0.95rem;
}
.hero-panel { display: flex; justify-content: center; min-width: 0; max-width: 100%; }
.panel-card { max-width: 100%; }
.panel-card {
  width: min(100%, 380px);
  background: var(--charcoal);
  color: #fff;
  border-radius: 24px;
  padding: 1.75rem;
  box-shadow: var(--shadow);
  position: relative;
  overflow: hidden;
}
.panel-card::after {
  content: "";
  position: absolute;
  inset: auto -20% -30% 40%;
  height: 180px;
  background: radial-gradient(circle, rgba(233,98,40,0.45), transparent 70%);
  pointer-events: none;
}
.panel-label {
  font-size: 0.78rem;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--orange-mid);
  margin-bottom: 1rem;
}
.panel-stat {
  display: flex;
  flex-direction: column;
  margin-bottom: 1.5rem;
}
.panel-stat span { color: rgba(255,255,255,0.65); font-size: 0.95rem; }
.panel-stat strong {
  font-size: 2.4rem;
  letter-spacing: -0.03em;
  font-weight: 700;
}
.panel-list {
  list-style: none;
  padding: 0;
  margin: 0 0 1.5rem;
  display: grid;
  gap: 0.65rem;
}
.panel-list li {
  padding-left: 1.2rem;
  position: relative;
  color: rgba(255,255,255,0.86);
}
.panel-list li::before {
  content: "";
  width: 7px; height: 7px;
  border-radius: 50%;
  background: var(--orange);
  position: absolute;
  left: 0; top: 0.55em;
}
.panel-tools {
  display: flex;
  flex-wrap: wrap;
  gap: 0.45rem;
  max-width: 100%;
}
.panel-tools span {
  font-size: 0.72rem;
  font-weight: 600;
  padding: 0.35rem 0.6rem;
  border-radius: 999px;
  background: rgba(255,255,255,0.08);
  border: 1px solid rgba(255,255,255,0.1);
  white-space: nowrap;
  max-width: 100%;
}

/* Proof strip */
.proof {
  border-block: 1px solid var(--line);
  padding: 1.35rem 0;
  background: #fff;
}
.proof-label {
  margin: 0 0 0.85rem;
  text-align: center;
  font-size: 0.8rem;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--muted);
  font-weight: 600;
}
.proof-names {
  display: flex;
  flex-wrap: wrap;
  justify-content: center;
  gap: 0.75rem 1.75rem;
  color: var(--ink-2);
  font-weight: 650;
  letter-spacing: -0.01em;
  opacity: 0.72;
}

/* Sections */
.section { padding: clamp(4rem, 8vw, 6.5rem) 0; }
.section-alt { background: var(--bg-alt); }
.section-dark {
  background: var(--charcoal);
  color: #fff;
}
.section-head { margin-bottom: 2.75rem; max-width: 40rem; }
.section-head.light .section-sub { color: rgba(255,255,255,0.68); }
.section-head.light h2 { color: #fff; }

.steps {
  list-style: none;
  padding: 0;
  margin: 0;
  display: grid;
  gap: 1.25rem;
}
@media (min-width: 860px) {
  .steps { grid-template-columns: repeat(3, 1fr); gap: 1.5rem; }
}
.step {
  background: #fff;
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 1.6rem;
  box-shadow: 0 1px 0 rgba(0,0,0,0.02);
  transition: border-color .2s, transform .2s;
}
.step:hover { border-color: #f0c2ad; transform: translateY(-2px); }
.step-num {
  display: inline-block;
  font-weight: 700;
  color: var(--orange);
  margin-bottom: 1rem;
  letter-spacing: 0.04em;
}
.step p { margin: 0; color: var(--muted); }

.cards {
  display: grid;
  gap: 1.25rem;
}
@media (min-width: 860px) {
  .cards-3 { grid-template-columns: repeat(3, 1fr); }
}
.card {
  background: #fff;
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 1.6rem;
  height: 100%;
}
.card-icon {
  width: 42px; height: 42px;
  border-radius: 12px;
  display: grid; place-items: center;
  background: var(--orange-soft);
  color: var(--orange);
  font-size: 1.15rem;
  margin-bottom: 1rem;
}
.card p { color: var(--muted); }
.card ul {
  margin: 1rem 0 0;
  padding-left: 1.1rem;
  color: var(--ink-2);
  display: grid;
  gap: 0.45rem;
}
.card-dark {
  background: var(--charcoal-2);
  border-color: rgba(255,255,255,0.08);
  color: #fff;
}
.card-dark p { color: rgba(255,255,255,0.68); }
.placeholder-card .badge {
  display: inline-block;
  font-size: 0.72rem;
  font-weight: 700;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  color: var(--charcoal);
  background: var(--orange-mid);
  padding: 0.3rem 0.55rem;
  border-radius: 999px;
  margin-bottom: 0.9rem;
}

.why-grid {
  display: grid;
  gap: 2.5rem;
}
@media (min-width: 900px) {
  .why-grid { grid-template-columns: 0.9fr 1.1fr; align-items: start; }
}
.why-list { display: grid; gap: 1rem; }
.why-item {
  background: #fff;
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 1.35rem 1.5rem;
}
.why-item p { margin: 0; color: var(--muted); }

.testimonials { margin-top: 3rem; }
.testimonials-title {
  font-size: 1rem;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  color: rgba(255,255,255,0.55);
  margin-bottom: 1.25rem;
}
.quote {
  margin: 0;
  background: rgba(255,255,255,0.04);
  border: 1px solid rgba(255,255,255,0.08);
  border-radius: var(--radius);
  padding: 1.5rem;
}
.quote p {
  margin: 0 0 1.25rem;
  color: rgba(255,255,255,0.88);
  font-size: 1.02rem;
}
.quote footer {
  display: grid;
  gap: 0.15rem;
  font-size: 0.92rem;
}
.quote footer span { color: rgba(255,255,255,0.55); }

/* Video */
.video-frame {
  border-radius: 24px;
  overflow: hidden;
  border: 1px solid var(--line);
  background: linear-gradient(145deg, #1a1a1a, #2b211c 55%, #3a2418);
  aspect-ratio: 16 / 9;
  display: grid;
  place-items: center;
}
.video-placeholder {
  text-align: center;
  color: #fff;
}
.play-icon {
  display: inline-grid;
  place-items: center;
  width: 72px; height: 72px;
  border-radius: 50%;
  background: var(--orange);
  color: #fff;
  font-size: 1.25rem;
  margin-bottom: 1rem;
  box-shadow: 0 12px 30px rgba(233,98,40,0.4);
}
.video-placeholder p {
  margin: 0;
  font-weight: 650;
  letter-spacing: 0.02em;
}

/* About */
.about-grid {
  display: grid;
  gap: 2rem;
}
@media (min-width: 900px) {
  .about-grid { grid-template-columns: 1.3fr 0.7fr; gap: 3rem; }
}
.about-grid p { color: var(--muted); }
.founder-sign {
  color: var(--ink) !important;
  font-weight: 600;
  margin-top: 1.5rem !important;
}
.values {
  background: #fff;
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 1.5rem;
  height: fit-content;
}
.values ul {
  list-style: none;
  padding: 0;
  margin: 0;
  display: grid;
  gap: 1rem;
}
.values li { color: var(--muted); }
.values strong { display: block; color: var(--ink); margin-bottom: 0.15rem; }

/* FAQ */
.faq-grid {
  display: grid;
  gap: 2rem;
}
@media (min-width: 900px) {
  .faq-grid { grid-template-columns: 0.85fr 1.15fr; gap: 3rem; }
}
.faq-list { display: grid; gap: 0.75rem; }
.faq-item {
  border: 1px solid var(--line);
  border-radius: var(--radius-sm);
  background: #fff;
  padding: 0.35rem 1rem;
}
.faq-item summary {
  cursor: pointer;
  font-weight: 650;
  padding: 0.95rem 0;
  list-style: none;
  display: flex;
  justify-content: space-between;
  gap: 1rem;
  align-items: center;
}
.faq-item summary::-webkit-details-marker { display: none; }
.faq-item summary::after {
  content: "+";
  color: var(--orange);
  font-size: 1.25rem;
  font-weight: 500;
}
.faq-item[open] summary::after { content: "–"; }
.faq-item p {
  margin: 0 0 1rem;
  color: var(--muted);
  max-width: 42rem;
}
.faq-item a { color: var(--orange); }

/* CTA */
.cta {
  padding: clamp(4rem, 8vw, 6rem) 0;
  background:
    radial-gradient(700px 320px at 20% 0%, rgba(233,98,40,0.28), transparent 60%),
    var(--charcoal);
  color: #fff;
  text-align: center;
}
.cta-inner { max-width: 44rem; }
.cta .section-sub, .cta p { color: rgba(255,255,255,0.7); }
.cta .hero-actions { justify-content: center; margin-top: 1.5rem; }

/* Footer */
.site-footer {
  background: #0d0d0d;
  color: rgba(255,255,255,0.72);
  padding: 3.5rem 0 1.75rem;
}
.footer-grid {
  display: grid;
  gap: 2rem;
  margin-bottom: 2.5rem;
}
@media (min-width: 800px) {
  .footer-grid { grid-template-columns: 1.4fr 1fr 1fr; }
}
.footer-logo {
  width: 168px;
  height: auto;
  margin-bottom: 0.85rem;
}
.footer-tag { margin: 0; max-width: 26rem; }
.site-footer h4 {
  color: #fff;
  font-size: 0.85rem;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  margin-bottom: 1rem;
}
.site-footer a {
  display: block;
  text-decoration: none;
  margin-bottom: 0.55rem;
  color: rgba(255,255,255,0.68);
}
.site-footer a:hover { color: #fff; }
.footer-bottom {
  border-top: 1px solid rgba(255,255,255,0.08);
  padding-top: 1.25rem;
  font-size: 0.88rem;
}

/* Motion — content always visible; motion only enhances */
@media (prefers-reduced-motion: no-preference) {
  .reveal {
    opacity: 1;
    transform: none;
    animation: rise 0.7s ease both;
  }
  @keyframes rise {
    from { opacity: 0.01; transform: translateY(12px); }
    to { opacity: 1; transform: none; }
  }
}

/* Ensure no invisible-before-JS trap */
.step, .card, .quote, .why-item, .faq-item, .panel-card, .video-frame {
  opacity: 1;
}

/* Polish: overflow + contrast safety */
.brand { flex-shrink: 1; min-width: 0; }
.card h3, .step h3, .placeholder-card h3 {
  overflow-wrap: anywhere;
  word-break: break-word;
}
.quote p { overflow-wrap: break-word; }
.faq-item summary { overflow-wrap: break-word; }
.panel-tools { row-gap: 0.45rem; }
.site-footer a { overflow-wrap: anywhere; }
.hero-copy, .section-head, .cta-inner { min-width: 0; }
.about-grid p { overflow-wrap: break-word; }


/* Mobile CTA must beat .btn-sm (declared earlier) */
@media (max-width: 899px) {
  .btn.btn-sm.header-cta {
    padding: 0.5rem 0.85rem;
    font-size: 0.78rem;
    white-space: nowrap;
    line-height: 1.2;
  }
}
@media (max-width: 420px) {
  .btn.btn-sm.header-cta {
    padding: 0.48rem 0.72rem;
    font-size: 0.74rem;
  }
}


/* Case study video cards */
.case-featured {
  display: grid;
  gap: 1.25rem;
  margin-bottom: 1.5rem;
  background: var(--charcoal-2);
  border: 1px solid rgba(255,255,255,0.08);
  border-radius: 24px;
  padding: 1rem;
}
@media (min-width: 960px) {
  .case-featured {
    grid-template-columns: 1.45fr 0.85fr;
    align-items: center;
    gap: 1.75rem;
    padding: 1.25rem;
  }
}
.case-secondary {
  display: grid;
  gap: 1.25rem;
  margin-bottom: 0.5rem;
}
@media (min-width: 860px) {
  .case-secondary {
    grid-template-columns: 1.15fr 0.85fr;
    align-items: stretch;
  }
}
.case-card {
  background: var(--charcoal-2);
  border: 1px solid rgba(255,255,255,0.08);
  border-radius: 20px;
  padding: 1rem;
  display: flex;
  flex-direction: column;
  gap: 1rem;
  height: 100%;
}
.case-vertical {
  align-items: center;
}
@media (min-width: 860px) {
  .case-vertical {
    display: grid;
    grid-template-columns: minmax(140px, 200px) 1fr;
    align-items: center;
  }
}
.case-copy h3 {
  color: #fff;
  margin: 0 0 0.55rem;
  font-size: 1.25rem;
}
.case-featured .case-copy h3 { font-size: clamp(1.35rem, 2.4vw, 1.85rem); }
.case-copy p {
  margin: 0;
  color: rgba(255,255,255,0.72);
  max-width: 36rem;
}
.case-media { width: 100%; min-width: 0; }
.case-media-vertical { max-width: 220px; margin-inline: auto; }

.yt-lite {
  position: relative;
  display: block;
  width: 100%;
  padding: 0;
  border: 0;
  border-radius: 16px;
  overflow: hidden;
  cursor: pointer;
  background: #000;
  aspect-ratio: 16 / 9;
}
.yt-lite-vertical { aspect-ratio: 9 / 16; }
.yt-lite img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  display: block;
  transform: scale(1.02);
}
.yt-lite::after {
  content: "";
  position: absolute;
  inset: 0;
  background: linear-gradient(180deg, transparent 45%, rgba(0,0,0,0.45));
  pointer-events: none;
}
.yt-play {
  position: absolute;
  z-index: 2;
  left: 50%;
  top: 50%;
  transform: translate(-50%, -50%);
  width: 64px;
  height: 64px;
  border-radius: 50%;
  display: grid;
  place-items: center;
  background: var(--orange);
  color: #fff;
  font-size: 1.1rem;
  box-shadow: 0 12px 30px rgba(233, 98, 40, 0.45);
  transition: transform .15s ease, background .2s;
}
.yt-lite:hover .yt-play,
.yt-lite:focus-visible .yt-play {
  transform: translate(-50%, -50%) scale(1.06);
  background: var(--orange-hover);
}
.yt-lite:focus-visible {
  outline: 2px solid var(--orange-mid);
  outline-offset: 3px;
}
.case-badge {
  position: absolute;
  z-index: 2;
  top: 0.85rem;
  left: 0.85rem;
  font-size: 0.72rem;
  font-weight: 700;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  color: var(--charcoal);
  background: var(--orange-mid);
  padding: 0.3rem 0.55rem;
  border-radius: 999px;
}
.yt-lite.is-playing {
  cursor: default;
}
.yt-lite.is-playing::after,
.yt-lite.is-playing .yt-play,
.yt-lite.is-playing .case-badge { display: none; }
.yt-lite iframe {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  border: 0;
}
@media (max-width: 899px) {
  .yt-play { width: 56px; height: 56px; }
  .case-featured, .case-card { padding: 0.85rem; }
}